Maina Muiruri is a career journalist and communications expert, with specialisation in political science and international studies. He has over twenty-five years’ experience working in the mainstream media in Kenya and three years in a continuing contract with an independent State corporation.

Maina holds a national position as the Chairman of the Media Council of Kenya (First term: 2019-2022 and Second term: 2025-2028). The Council is the statutory media regulator in Kenya, under the Ministry of ICT and Digital Economy. 

Maina’s journalism career started in The Standard Group where he worked for 18 years, rising through the ranks, before moving to become the Managing Editor of The People Daily, for eight years – until 2028 -, transforming the publication into Kenya’s first free-distribution newspaper.

Beyond the newsroom, he now lectures part-time in two university journalism schools and works as a private media consultant.

He holds a Masters in International Studies and a Bachelor of Arts degree in Political Science, both from the University of Nairobi and a Diploma in Mass Communication from the Kenya Institute of Mass Communication, as well as a Certificate in Leadership from School of Leaders of Nairobi Lighthouse Church.

His experience and expertise in communication and media fields have equipped him with skills to steer Sine Limite Communication in delivering its diverse services.

Eddy Kavai is a Strategic Brand and Marketing Manager who builds powerful, audience-driven brands through content, clarity and execution. His work sits at the intersection of media, marketing, and storytelling, where he translates ideas into structured strategies that drive visibility, trust and growth. With a background in broadcast journalism and television production, he brings a producer’s discipline to brand management—balancing creativity with strategy, data and commercial impact.

He has led cross-functional teams, shaped content and programming strategies, approved communication assets, and built partnerships that strengthen brand positioning across platforms. 

Thriving in fast-paced environments where decisions matter and timelines are tight, Kavai is known for clear thinking, strong execution and the ability to align teams around a shared vision. 

He believes strong brands are built through consistency, relevance and storytelling that resonate with client’s targets and goals.

His hand is distinct in the branding and marketing roles that he leads at Sine Limite Communication.

Pauline Nderitu is a seasoned media professional whose career spans both the creative and corporate sides of the media industry. She has served as a Senior Account Manager at Mediamax Network Ltd, NTV , Radio Africa Group, Family Media and Ledrad Media where she strengthened her expertise in client relations, marketing media products and media buying.

Pauline currently serves as a Senior Strategic Media Executive at Sine Limite Communication. In this role, she leads strategic partnerships, drives revenue growth and delivers integrated media solutions. Her diverse background has given her a comprehensive understanding of the media landscape—from content creation to sales, marketing and media planning.

With this wide industry exposure, Pauline is driven by a clear career goal: to lead Corporate Communications within a dynamic organisation that values strategic communication, innovation and continuous professional growth.

Eunice Gatonye is a communications professional with over 15 years of experience in broadcast journalism, media production and international communications. She has built her career telling impactful stories that highlight social, political and human rights issues across Africa, working in fast-paced newsrooms like K24, BBC and China Global Television Network - CGTN.

She has a widely networked streak of collaborating with diverse stakeholders.

Eunice has a strong background in field production , content development and strategic communications, with a proven ability to craft compelling narratives that resonate with global audiences.

Passionate about advancing transparency, accountability and social justice, she continues to use her skills to amplify voices and influence positive change.

Recognised for integral contribution to the launch of BBC’s first women’s discussion programme, “The She Word”, Eunice is also known for being a creative and innovate contributor to concepts, projects and productions at the CGTN . She identified with highly skilled content creation at the Sine Limite Communication.